Candice is a seasoned creator partnerships strategist with over a decade of diverse experience in the creator economy, encompassing roles as a creator, brand marketer, and agency operator. At Thinx, she spearheaded creator partnerships, driving a 42% boost in customer loyalty and consistent sales growth. Candice founded Brown Girl Bloggers, which evolved into Diversely, an agency serving Fortune 500 clients like Revlon and Ford.In a case study with a premium DTC brand, Candice revitalized an ambassador program, increasing quarterly sales from $500K to over $1M and enhancing loyalty by 50% through innovative engagement strategies. At a national retailer, she managed a $350K creator campaign, achieving a $2.4M revenue, 6.9x ROAS, and substantial in-store traffic. Additionally, she established a corporate partnerships function at a nonprofit, securing over $1M and creating a sustainable revenue model.Candice combines community insight with strategic prowess to deliver impactful creator marketing, ambassador programs, and corporate partnerships.