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Caleb Madsen

$
150
/hr

CalebMadsen

I scale growth and retention for luxury beauty brands, managing large media budgets and rebuilding eCommerce strategy when revenue starts sliding.
Chief Marketing Officer
Head of Growth
Head of Retention
Marketing executive scaling growth and retention for luxury beauty
Marketing Strategy & Brand
United States
, 
Knoxville
0 (0 Reviews)
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21-40

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CalebMadsen

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Overview

Caleb is a seasoned marketing executive with over nine years in the luxury beauty sector, successfully managing marketing budgets over $85M to drive $400M+ in annual revenue. Known for scaling teams and optimizing e-commerce strategies, he has a proven track record of delivering measurable outcomes for top brands like L'Oréal, Estée Lauder, and Sephora. As VP of Growth, he reversed a revenue decline by cutting marketing spend, driving incremental revenue, and significantly boosting retention. At THG’s Dermstore, he established an influencer program that generated $3.3M in its first year, enhancing brand visibility and engagement.

Best Fit For
  • Luxury beauty brands with declining revenue
  • Brands managing large media budgets
  • Companies scaling a growth team
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Attentive
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Meta Business Suite
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Selected Freelancer:

Caleb Madsen

I scale growth and retention for luxury beauty brands, managing large media budgets and rebuilding eCommerce strategy when revenue starts sliding.

Chief Marketing Officer
Head of Growth
Head of Retention

Caleb is a seasoned marketing executive with over nine years in the luxury beauty sector, successfully managing marketing budgets over $85M to drive $400M+ in annual revenue. Known for scaling teams and optimizing e-commerce strategies, he has a proven track record of delivering measurable outcomes for top brands like L'Oréal, Estée Lauder, and Sephora. As VP of Growth, he reversed a revenue decline by cutting marketing spend, driving incremental revenue, and significantly boosting retention. At THG’s Dermstore, he established an influencer program that generated $3.3M in its first year, enhancing brand visibility and engagement.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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