Brystal Rosensweig

I lead marketing for retail, beauty, and tech brands, using consumer insight and lean experiments to move a P&L in the right direction fast.

Brystal is a seasoned marketing professional with over 12 years of experience in retail, media, luxury beauty, and technology. At Handy HQ, she served as Head of Marketing and DTC, successfully turning negative EBITDA to positive within three months through strategic consumer insights and cost-effective marketing experiments. Her leadership resulted in a +10% YoY P&L growth, despite significant cuts in budget and team size. Previously, at bareMinerals, NARS, and Laura Mercier, she played a pivotal role in product and GTM strategy driving substantial sales, while at Victoria's Secret, her initiatives boosted gift card sales by 15%. Brystal holds an MBA from Wharton and a BA from NYU.