Brian is a highly accomplished Director of Product Management with over 15 years in B2C and eCommerce, renowned for aligning product development to organizational needs. With experience at brands like Oakley, Billabong, RVCA, and Element, he has expertly led cross-functional teams through full product lifecycles, significantly impacting omni-channel platform implementations and CRM integrations.At Oakley, he spearheaded UX and conversion optimization initiatives, boosting revenue by 50%, whereas at Billabong, his digital transformation efforts led to a 430% rise in DTC revenue. His role as eCommerce Program Manager involved overseeing initiatives that unified global commerce across multiple brands, enhancing customer experience and operational efficiency.Brian’s work at Trubify involved building a custom CRM system to enhance user engagement, proving his ability to integrate technical and marketing strategies effectively. His collaborative, data-driven approach empowers teams to deliver products that meet business objectives and enhance user experience.