Bilal is a paid social and performance marketing professional based in Austin, TX, with 10+ years of experience working with ecommerce and retail brands. He started at Accenture as a subject matter expert on the Meta ads platform, then spent nearly a decade at StitcherAds (now Kargo Commerce), progressing from Campaign Manager to Senior Account Director.

At Kargo, Bilal led a team of 7 overseeing a $50M+ annual paid social portfolio across Meta, TikTok, Snapchat, and Pinterest, with brands spending from $20-30K to $1-2M+ per month. Clients included Finish Line, JD Sports, Chico’s, Fabletics, and PacSun.

Testing was central to this work, spanning campaign strategy, structure, targeting, exclusions, and creative, alongside incrementality testing and MTA/MMM measurement to understand what was driving results. He has experience scaling investment, improving performance, and launching brands on new platforms.

He also advises on the technical side of paid social, including Meta Pixel and CAPI, product catalogs, and feed structure. He helps identify tracking issues and data discrepancies, and recommends what needs to be fixed or improved.

Bilal can manage campaigns directly, lead a team, or advise as a consultant. He helps brands with:

1. Paid social strategy and account management
2. Audits, optimization, and scaling
3. Testing and measurement
4. Pixel, CAPI, and catalog troubleshooting and guidance