I'm a retention and lifecycle marketing consultant who helps subscription DTC brands turn one-time buyers into long-term customers. I've built and led full lifecycle programs for high-growth wellness brands, including Nutrafol, ARMRA, BarkBox, Humann, and more, owning email, SMS, subscription retention, loyalty, and CRM end-to-end.

I help e-commerce brands with:

• Subscription retention and churn reduction (cancel flows, dunning, payment recovery, winbacks)

• Email & SMS strategy and execution in Klaviyo (flows, campaigns, segmentation, deliverability)

• LTV and cohort analysis that turns data into revenue decisions

• Lifecycle infrastructure: onboarding, repeat purchase, reactivation, and loyalty

Recent results: migrated payment recovery systems and improved recovery rate by 8+ points while cutting dunned cancellations, built a churned-subscriber testing program that proved SMS dramatically outperforms email for reactivation, and ran a limited product drop that performed 500% above baseline.