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Becky Olson

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75
/hr

BeckyOlson

I connect DTC brands with retailers and category buyers, building the PR and positioning that gets you in front of the people who decide shelf space.
PR Director
PR Director connecting DTC brands with retailers and buyers | PepsiCo
Influencer, Affiliate & PR
United States
, 
Grand Rapids
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Overview

Becky leverages 20 years of public relations experience to enhance brands' direct-to-consumer presence and retail relationships. With strategic insight, she provides tailored counsel that aligns brand goals with retailer needs, driving interest from category managers and buyers. Noteworthy projects include launching exclusive product lines with Whole Foods for PepsiCo and revitalizing retail strategies for brands like EVEREST HOME and Green Giant Fresh, achieving significant sales and media impact. Becky's extensive background with global PR agencies positions her as a key asset for strategic campaign development and relationship-building across the CPG and retail sectors.

Best Fit For
  • DTC brands pitching national retailers
  • CPG brands courting category buyers
  • Brands launching a retail exclusive
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Selected Freelancer:

Becky Olson

I connect DTC brands with retailers and category buyers, building the PR and positioning that gets you in front of the people who decide shelf space.

PR Director

Becky leverages 20 years of public relations experience to enhance brands' direct-to-consumer presence and retail relationships. With strategic insight, she provides tailored counsel that aligns brand goals with retailer needs, driving interest from category managers and buyers. Noteworthy projects include launching exclusive product lines with Whole Foods for PepsiCo and revitalizing retail strategies for brands like EVEREST HOME and Green Giant Fresh, achieving significant sales and media impact. Becky's extensive background with global PR agencies positions her as a key asset for strategic campaign development and relationship-building across the CPG and retail sectors.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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