Austin Bitzas

I run SEM for DTC brands on Google and Bing, structuring paid search to hit CAC and ROAS targets at every stage from startup to scale.

Austin is a seasoned Growth Marketer with 8 years of experience specializing in SEM across Google Ads and Bing Ads. He has driven substantial business growth for Direct to Consumer (DTC) brands in startup and growth phases by optimizing Paid Media strategies to achieve Cost Per Acquisition (CAC) and Return on Ad Spend (ROAS) targets. Notably, Austin contributed to the acquisition of Bonafide Health LLC for $425 million and has demonstrated significant success at companies like PuppySpot, where he increased high-intent leads by 26% and gross profit by 66% year-over-year, and Manukora, where he doubled purchase volume while reducing CPA. His data-driven approach focuses on nonbrand search scaling, campaign restructuring, and comprehensive customer journey optimization.