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April Mueller

$
200
/hr

AprilMueller

I build consumer brands from vision to scale — product strategy, brand positioning, and the retail partnerships that take a launch to nine figures.
Chief Marketing Officer
Chief Operating Officer
Brand founder and executive building consumer brands to $100M
Marketing Strategy & Brand
United States
, 
Minneapolis
0 (0 Reviews)
Available
11-20

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/hour

$000

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/month

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AprilMueller

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Overview

April is a seasoned executive known for her strategic leadership in brand and product development. As the Founder of Good Chemistry, she propelled the brand to over $30M in revenue, securing its position as the #1 women's mass fragrance at retail. Previously, at ILLUME, she transformed the company into a $100M design-first brand, forging partnerships with major retailers like Target and Anthropologie. April excels in aligning brand vision with product strategy, ensuring brands thrive in both creativity and efficiency across markets.

Best Fit For
  • Founders taking a consumer brand to retail
  • Brands needing product and brand strategy aligned
  • Companies scaling toward nine figures
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April Mueller

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Selected Freelancer:

April Mueller

I build consumer brands from vision to scale — product strategy, brand positioning, and the retail partnerships that take a launch to nine figures.

Chief Marketing Officer
Chief Operating Officer

April is a seasoned executive known for her strategic leadership in brand and product development. As the Founder of Good Chemistry, she propelled the brand to over $30M in revenue, securing its position as the #1 women's mass fragrance at retail. Previously, at ILLUME, she transformed the company into a $100M design-first brand, forging partnerships with major retailers like Target and Anthropologie. April excels in aligning brand vision with product strategy, ensuring brands thrive in both creativity and efficiency across markets.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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