Anthony Points

I scale DTC brands past the growth ceilings they hit, bringing an owner's perspective to paid media and channel expansion.

<p>Anthony is a seasoned Growth Marketer with a strong track record in scaling Direct-to-Consumer (DTC) brands beyond initial growth ceilings. He brings an owner's perspective to paid media, channel expansion, and growth systems, having started his journey by building Shopify and Amazon brands. Anthony has enabled brands like Ridge, Sans, and Underbrush to achieve significant scalability through multi-channel expansion, rigorous performance metrics, and reducing single-channel dependency.</p><p>At Ridge, Anthony scaled ad spend and revenue within core and new business lines, contributing to $57M+ in attributed revenue, and managed international expansion. He transformed Nathan & Sons Underbrush by tripling revenue through channel diversification and creative strategy. At Sans, he overcame creative bottlenecks by establishing in-house operations and devised a comprehensive go-to-market strategy while introducing new acquisition channels.</p>