Annika Lurio

I lead brand identity and eCommerce design, repositioning brands visually when the market they're chasing has changed underneath them.

Annika is a highly skilled E-commerce Graphic Designer and Creative Director with over a decade of industry experience. At FightCamp, she redefined the brand's identity by shifting from a hardcore to a more inclusive, family-friendly boxing experience, enhancing market appeal through strategic visual and marketing changes. Her rebranding of NutriDrip elevated their brand to a premium status, securing partnerships with Equinox and W Hotel. At Sequoia Health, Annika led a complete website redesign, aligning it with their prestigious new app launch, significantly boosting their digital presence in the healthcare sector.