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Angela Eckman

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100
/hr

AngelaEckman

I improve conversion and UX for retail and CPG eCommerce, using customer journey data to find where your site loses people and then fixing it.
E-Commerce Manager
eCommerce manager driving conversion and UX | Shutterfly, General Mills
AI & Technology
United States
, 
Denver
0 (0 Reviews)
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AngelaEckman

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Overview

Angela is an adept E-Commerce Manager with extensive experience across healthcare, retail, and CPG sectors, having collaborated with both Fortune 50 giants like UnitedHealthcare and smaller dynamic teams. Her expertise in website, UX, digital marketing, and data strategy has consistently driven substantial business impact, as seen in increased conversions and revenue growth. At Shutterfly, Angela optimized customer journeys, enhancing holiday conversion rates and revenue, while at Bellacor, her initiatives decreased bounce rates and improved customer satisfaction. At General Mills, she shaped a robust digital strategy, boosting brand visibility and sales, proving her ability to harness data insights for growth.

Best Fit For
  • Retail and CPG brands with high site drop-off
  • Brands preparing for a holiday traffic peak
  • Teams needing customer journey analysis
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Adobe Analytics
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Selected Freelancer:

Angela Eckman

I improve conversion and UX for retail and CPG eCommerce, using customer journey data to find where your site loses people and then fixing it.

E-Commerce Manager

Angela is an adept E-Commerce Manager with extensive experience across healthcare, retail, and CPG sectors, having collaborated with both Fortune 50 giants like UnitedHealthcare and smaller dynamic teams. Her expertise in website, UX, digital marketing, and data strategy has consistently driven substantial business impact, as seen in increased conversions and revenue growth. At Shutterfly, Angela optimized customer journeys, enhancing holiday conversion rates and revenue, while at Bellacor, her initiatives decreased bounce rates and improved customer satisfaction. At General Mills, she shaped a robust digital strategy, boosting brand visibility and sales, proving her ability to harness data insights for growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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