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Andy Jeong

$
175
/hr

AndyJeong

I build growth functions from scratch for DTC brands: paid media, attribution you can trust, and the conversion work that makes fundraising numbers real.
Head of Growth
Fractional Head of Growth scaling DTC with paid media and attribution
Marketing Strategy & Brand
United States
, 
Vancouver
0 (0 Reviews)
Available
11-20

Freelance

/hour

$000

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/month

$0000

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AndyJeong

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Overview

Andy is a fractional Head of Growth specializing in scaling DTC brands, with a proven track record at companies like Aviron Interactive. At Aviron, he built the growth function from the ground up, significantly increasing annual revenue and contributing to a successful $18.5M Series A raise. Andy effectively expanded paid media strategies, developed a robust triangulated attribution approach, and leveraged AI for conversion optimization, leading to record-breaking sales periods. His expertise in growth strategy and measurement frameworks has consistently driven impressive business impact.

Best Fit For
  • DTC brands building a growth function from zero
  • Startups raising a round and needing clean numbers
  • Brands that don't trust their attribution
Notable Experience
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Position Title
YYYY - YYYY
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AppLovin
Appsflyer
Amplitude
Claude
Klaviyo
Shopify

A/B Testing
AI Strategy
Attribution Modeling
Business Strategy
Campaign Strategy
Capital Planning
Cash Flow Modeling
Customer Acquisition Strategy
Conversion Rate Optimization (CRO)
Data Analytics
Financial Modeling
Growth Strategy
LTV / CAC Analysis
Performance Marketing
Unit Economics
Retention Strategy

Health & Beauty
Consumer Electronics
Home & Garden
Digital Products
Online Gaming & Gambling
Consumer Technology

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Selected Freelancer:

Andy Jeong

I build growth functions from scratch for DTC brands: paid media, attribution you can trust, and the conversion work that makes fundraising numbers real.

Head of Growth

Andy is a fractional Head of Growth specializing in scaling DTC brands, with a proven track record at companies like Aviron Interactive. At Aviron, he built the growth function from the ground up, significantly increasing annual revenue and contributing to a successful $18.5M Series A raise. Andy effectively expanded paid media strategies, developed a robust triangulated attribution approach, and leveraged AI for conversion optimization, leading to record-breaking sales periods. His expertise in growth strategy and measurement frameworks has consistently driven impressive business impact.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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