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Andrea Merkl

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100
/hr

AndreaMerkl

I lead creative and design for purpose-driven brands, building campaigns that carry a mission without losing commercial performance.
Creative Director
Partnerships Marketer
Creative Director for purpose-driven brands | Thinkific, Bayer
Creative
Canada
, 
Calgary
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Overview

Andrea is a seasoned Creative Director and Graphic Designer with over 15 years in design and advertising, specializing in purpose-driven marketing. She led the design for the Thinkific App Store campaign, enhancing user experience and highlighting key integrations for course creators. Her work consistently drives social impact and effective brand communication through strategic and thoughtful design.

Best Fit For
  • Purpose-driven brands running campaigns
  • Companies balancing mission and performance
  • Brands needing design and creative direction
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Adobe Illustrator
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Asana
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Andrea Merkl

I lead creative and design for purpose-driven brands, building campaigns that carry a mission without losing commercial performance.

Creative Director
Partnerships Marketer

Andrea is a seasoned Creative Director and Graphic Designer with over 15 years in design and advertising, specializing in purpose-driven marketing. She led the design for the Thinkific App Store campaign, enhancing user experience and highlighting key integrations for course creators. Her work consistently drives social impact and effective brand communication through strategic and thoughtful design.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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