Andrea Daily

I build CPG brands and performance marketing programs, having grown a consumer business from $6M to $46M and built the team behind it.

<p>Andrea is an accomplished CPG brand marketer and performance marketing executive with extensive experience across food, health & beauty, education, and consumer electronics sectors. She played a pivotal role in driving revenue growth from $6MM to $46MM at Door to Door Organics, where she built and led a marketing team focused on new customer acquisition.</p><p>At Bitsbox, Andrea managed a 7-figure budget to optimize growth marketing efforts, reducing customer acquisition cost by 23% and boosting conversion rates by 48%. Her strategic approach to testing and optimization across various channels, including paid social and SEM, delivered substantial impact.</p><p>During her tenure at Cricut, Andrea led a cross-functional initiative to enhance user engagement around birthdays, increasing platform usage for birthday projects by 8% within six months. Her ability to leverage customer insights and integrate content strategy has consistently driven success for mission-driven brands.</p>