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Amy Matthews

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100
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AmyMatthews

I lead eCommerce marketing and merchandising, optimizing sites and paid search to lift conversion rates and Google Ads performance.
E-Commerce Manager
Head of Growth
Head of Retention
eCommerce leader in marketing and merchandising | Zappos, UrbanStems
AI & Technology
United States
, 
Los Angeles
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AmyMatthews

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Overview

Amy is a seasoned e-commerce leader with expertise in marketing, merchandising, and operations. At Drink Progressively Group, she increased conversion rates by 20% through strategic site optimization and improved Google Ads conversions by 350% in just 45 days. Her tenure at Zappos solidified her skills in brand partnerships and buying, underpinning her passion for customer-centric growth.

In her role at The Bouqs, Amy spearheaded subscription growth and retention, reducing churn and boosting subscriber count, with the program featured in major publications. Her SEO strategy at Drink Progressively enhanced search rank by 80 positions and drove a 75% YOY sales increase, demonstrating her ability to deliver impactful business results.

Best Fit For
  • eCommerce brands optimizing conversion rates
  • Companies improving Google Ads performance
  • Retailers needing merchandising and marketing
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Selected Freelancer:

Amy Matthews

I lead eCommerce marketing and merchandising, optimizing sites and paid search to lift conversion rates and Google Ads performance.

E-Commerce Manager
Head of Growth
Head of Retention

<p>Amy is a seasoned e-commerce leader with expertise in marketing, merchandising, and operations. At Drink Progressively Group, she increased conversion rates by 20% through strategic site optimization and improved Google Ads conversions by 350% in just 45 days. Her tenure at Zappos solidified her skills in brand partnerships and buying, underpinning her passion for customer-centric growth.</p><p>In her role at The Bouqs, Amy spearheaded subscription growth and retention, reducing churn and boosting subscriber count, with the program featured in major publications. Her SEO strategy at Drink Progressively enhanced search rank by 80 positions and drove a 75% YOY sales increase, demonstrating her ability to deliver impactful business results.</p>

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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