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Amy Achenbaum

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150
/hr

AmyAchenbaum

I lead brand management for beauty innovation, running the market analysis and cross-functional work that turns new products into bestsellers.
Brand Marketer
Content Creator
Copywriter
Senior brand manager for beauty innovation | COVERGIRL, Coty, Unilever
Marketing Strategy & Brand
United States
, 
Brooklyn
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AmyAchenbaum

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Amy is a seasoned Brand Marketer and Content Creator currently serving as the Senior Global Brand Manager for COVERGIRL Face Innovation and Equity. She excels in strategic market analysis and cross-functional leadership, having spearheaded the development of top-selling products that significantly boosted brand growth and market presence, such as COVERGIRL's #1 concealer and high-performing mascaras. With a solid background in account management and consumer insights, Amy efficiently combines her expertise in marketing and content creation to produce compelling video content, enhancing consumer engagement and driving sales.

Best Fit For
  • Beauty brands launching new products
  • Companies needing market analysis behind launches
  • Brands building bestsellers, not just SKUs
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Selected Freelancer:

Amy Achenbaum

I lead brand management for beauty innovation, running the market analysis and cross-functional work that turns new products into bestsellers.

Brand Marketer
Content Creator
Copywriter

Amy is a seasoned Brand Marketer and Content Creator currently serving as the Senior Global Brand Manager for COVERGIRL Face Innovation and Equity. She excels in strategic market analysis and cross-functional leadership, having spearheaded the development of top-selling products that significantly boosted brand growth and market presence, such as COVERGIRL's #1 concealer and high-performing mascaras. With a solid background in account management and consumer insights, Amy efficiently combines her expertise in marketing and content creation to produce compelling video content, enhancing consumer engagement and driving sales.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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