Alyx is a paid search specialist with 8+ years of experience helping businesses grow through data-driven Google Ads strategies. Throughout her career, she's managed paid search campaigns ranging from local businesses to national e-commerce brands, optimizing millions of dollars in advertising spend to drive measurable business results. Most recently, Alyx managed over $1.9 million in monthly Google Ads spend at Fabletics, where she developed and executed paid search strategies that more than doubled ad spend while maintaining efficiency and profitability. Prior to that, she managed paid search for more than 35 clients across a wide range of industries, partnering directly with business owners to improve lead generation, online sales, and return on ad spend. Alyx specializes in Google Ads strategy, account audits, campaign optimization, keyword research, ad copy creation, performance analysis, and conversion-focused recommendations. Whether you need a fresh set of expert eyes on your account or ongoing campaign management, Alyx focuses on delivering actionable insights and sustainable growth that aligns with your business goals