Allie Robinson

I build brand campaigns from strategy through launch, blending customer insight with storytelling — the work behind global product launches and platforms.

Allie is a skilled Brand Marketing Strategist with over 8 years of experience in shaping digital strategies for renowned brands such as The North Face, ADT, and Sling TV. She expertly blends data-driven insights with creative storytelling to build compelling campaigns. At The North Face, she led the global launch of the VECTIV footwear line, driving strong market engagement and expanding brand presence in performance footwear. At ADT, she spearheaded the "Safe at Home" initiative, growing a digital community by over 10,000 followers during the pandemic, achieving record engagement and winning a Shorty Award for her impactful content strategies.