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Alison Nguyen

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85
/hr

AlisonNguyen

I run global SEM and shopping feeds for retail and marketplace brands, cutting CPCs and wasted spend without losing traffic or share of voice.
Paid Search Marketer
Growth Marketer
SEM lead running global search and feeds for retail and marketplaces
Paid Media
United States
, 
Chicago
0 (0 Reviews)
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AlisonNguyen

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Overview

Alison is a digital marketing expert with over a decade of experience driving growth for enterprise-level retail, CPG, lead generation, and marketplace clients. At Away Travel, she spearheaded the global SEM and Feeds strategy, achieving a 39% reduction in CPCs and $1.5M in cost savings while maintaining stable share of voice and traffic volume. Alison excels in partnering with executive teams to align digital media strategies with business goals, managing high-performing teams, and navigating change management initiatives.

Best Fit For
  • Retail brands with large product catalogs
  • Marketplace brands with inefficient shopping feeds
  • Enterprise teams overspending on paid search
Notable Experience
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Canva
Figma
Excel
Google Analytics
Google Merchant Center
Google Search Console
Google Tag Manager
Looker
Salesforce
Shopify
Tableau
Zapier

A/B Testing
Account Management
Attribution Modeling
Audience Building
Audience Segmentation
Business Strategy
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Channel Expansion
Content Strategy
CSS
Customer Acquisition Strategy
Data Analytics
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Consumer Electronics
Home & Garden
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Travel & Experience Booking
Art & Collectibles
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Handmade & Custom Goods
Dropshipping & Wholesale
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Online Financial Services
Healthcare
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Selected Freelancer:

Alison Nguyen

I run global SEM and shopping feeds for retail and marketplace brands, cutting CPCs and wasted spend without losing traffic or share of voice.

Paid Search Marketer
Growth Marketer

Alison is a digital marketing expert with over a decade of experience driving growth for enterprise-level retail, CPG, lead generation, and marketplace clients. At Away Travel, she spearheaded the global SEM and Feeds strategy, achieving a 39% reduction in CPCs and $1.5M in cost savings while maintaining stable share of voice and traffic volume. Alison excels in partnering with executive teams to align digital media strategies with business goals, managing high-performing teams, and navigating change management initiatives.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

Payment and timeline

Fee Structure

Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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