Aliona is a brand strategist and marketer with 14+ years of in-house and agency experience building and scaling consumer, CPG, and wellness brands. She worked at early-stage startups and household names like HelloFresh and Starbucks.

At HelloFresh, she built and led the brand partnerships program across the portfolio (HelloFresh, Green Chef, EveryPlate), structuring campaigns with major CPG partners, including Kraft Heinz, General Mills, Mars, and Coca-Cola, generating $1M+ in customer value and $500K+ in supplemental net revenue. She later led a full 360° rebrand for an early-stage functional beverage startup, INTERIOR™ (including naming, identity, packaging, and a DTC launch across 7 SKUs), while owning brand strategy and partnerships from inception. As a content creator herself, she has visibility into how brands work with influencers and actively integrates these insights into her marketing strategy.

Aliona currently consults with Manufactur, an award-winning branding and web development agency, offering integrated marketing strategy to clients and managing creative resources for enterprise-tier CPG brands.
She is passionate about better-for-you CPG brands, storytelling, and lately AI. Aliona publishes Retrospect on Substack, where she shares her insights on modern career, money, and reinventing yourself.