Alicia Harper

I build brand strategy and paid media for consumer brands, connecting the brand story to the performance work that has to sell it.

<p>Alicia is a seasoned digital marketer with over 12 years of experience, specializing in crafting impactful brand strategies that resonate with target audiences. She excels in brand marketing, paid media, and e-commerce, having led successful campaigns for diverse clients, from Fortune 500 companies to DTC startups.</p><p>As a Performance Creative Lead, Alicia has collaborated with renowned figures like Drew Brees for UNUTCKit, delivering campaigns that significantly boosted brand engagement and conversions. Her work with Weber Grills and Sprouts has driven impressive engagement metrics and foot traffic growth, demonstrating her ability to create customer-focused digital experiences that foster brand loyalty.</p>