Ali Appelbaum is a seasoned influencer and celebrity marketing strategist with over 10 years of experience, boasting an impressive track record of elevating brand and product awareness, driving revenue through engaging tactics, and successfully securing deals with on-brand celebrities, athletes, and influencers. Ali’s experience spans many categories, including fitness and wellness, fashion & retail, spirits, hospitality, consumer goods, and more.

Ali's clients entrust her with overseeing and executing strategic programming and partnerships, ensuring a well-defined scope of work while optimizing costs. Additionally, with extensive expertise in negotiation and deal-closing, Ali has effectively managed contracts ranging in value up to the multi-millions. Over the course of 10 years, Ali has been immersed in the celebrity and talent realm, and has cultivated invaluable relationships with endorsement agents, publicists, and distinguished industry professionals.