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Alexandra Mercurio

$
75
/hr

AlexandraMercurio

I scale DTC supplement and CPG brands on Meta, Snapchat, and TikTok, managing full-funnel media and rebuilding creative until ROAS holds at spend.
Paid Social Marketer
Content Marketer
Paid media manager scaling DTC supplements on Meta, Snap, and TikTok
Paid Media
United States
, 
Los Angeles
0 (0 Reviews)
Available
11-20

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AlexandraMercurio

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Overview

Alexandra is a seasoned Paid Media Manager at UMZU, specializing in customer acquisition and performance marketing on platforms such as Facebook. She expertly drives growth by shaping media strategies, optimizing ROAS, and enhancing full-funnel performance. Previously, at Dr. Squatch, she scaled paid social efforts during rapid brand growth, effectively leveraging platforms like Meta, Snapchat, and TikTok. Her strategic use of Snapchat led to a 12% increase in CTR and a 21% decrease in eCPM, achieving over 3.1 million views on Spotlight content in 28 days. Alexandra excels in crafting high-performing campaigns that creatively engage and efficiently convert.

Best Fit For
  • Supplement and CPG brands scaling paid social
  • Brands testing Snapchat and TikTok beyond Meta
  • DTC brands whose ROAS drops as spend grows
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Canva
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Motion
Northbeam
Recharge
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A/B Testing
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Selected Freelancer:

Alexandra Mercurio

I scale DTC supplement and CPG brands on Meta, Snapchat, and TikTok, managing full-funnel media and rebuilding creative until ROAS holds at spend.

Paid Social Marketer
Content Marketer

Alexandra is a seasoned Paid Media Manager at UMZU, specializing in customer acquisition and performance marketing on platforms such as Facebook. She expertly drives growth by shaping media strategies, optimizing ROAS, and enhancing full-funnel performance. Previously, at Dr. Squatch, she scaled paid social efforts during rapid brand growth, effectively leveraging platforms like Meta, Snapchat, and TikTok. Her strategic use of Snapchat led to a 12% increase in CTR and a 21% decrease in eCPM, achieving over 3.1 million views on Spotlight content in 28 days. Alexandra excels in crafting high-performing campaigns that creatively engage and efficiently convert.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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