Alexandra Johnson

I build integrated campaigns for design and luxury brands across email, social, and PR — plus the site work that turns the traffic into conversion.

Alexandra is a seasoned brand and digital marketing professional with over 13 years of experience in the design and luxury sectors, collaborating with brands like One Kings Lane, Boll & Branch, and West Elm. She excels in crafting integrated marketing campaigns across e-commerce, email, public relations, and social media, emphasizing brand storytelling and cross-functional collaboration. Notably, she led the site redesign for M.Gemi, boosting conversion rates by 30%, and orchestrated the marketing launch for a luxury bedding collection, enhancing brand visibility through strategic creative and influencer partnerships.