Alexander Tran

I turn retention into a growth engine for 7- to 9-figure eCommerce brands through email, SMS, and the copy that makes them work.

<p>Alexander is a Senior Retention Strategist specializing in turning retention into a powerhouse for 7 to 9-figure ecommerce brands. At Right Hook Digital, he has crafted successful retention strategies for major DTC brands like DJ Marshmello’s apparel and Rolling Loud. Notably, he scaled a nonprofit from $500k to $14.1M in eight months, raising over $3M for rare disease research.</p><p>He managed retention for a $250M/year subscription company, overseeing more than 140 email campaigns monthly. Alexander excels in building loyalty-focused ecosystems, leveraging behavioral psychology, thorough testing, and full-funnel design to go beyond conventional metrics.</p>