Alexa is a senior growth marketer with a focus on paid acquisition. With experience leading demand generation and paid acquisition across B2B and B2C channels, she has partnered with growth-stage DTC, e-commerce, and SaaS companies on paid media, go-to-market, and content strategies. Some career highlights include cutting blended CPA from $171 to $78, generating $547K in cost savings, driving 1.6M+ in campaign reach for a consumer brand on a $2K/month budget, and writing an SEO post that hit #1 on Google and still holds a top-5 spot two years later. Alexa is passionate about building the bridge between strategy and execution and ensuring paid media is actually accountable for business results.