Alex Miller

I act as a fractional GM for DTC brands, owning strategy across channels and fixing the margin and vendor problems agencies usually leave untouched.

Alex is a dynamic eCommerce Head of Growth who expertly partners with a limited number of brands to drive impactful business outcomes. By serving as a fractional GM for a $3M/year supplement company, Alex manages a team and spearheads strategy across marketing channels, achieving significant cost savings and margin improvements. With experience from OpenStore and a focus on bespoke services, Alex enhances business performance through strategic execution, vendor management, and data-driven insights, delivering measurable results for each client.