Alex Gassner

I build scalable growth systems for DTC brands across paid media, performance creative, landing pages, and subscription programs.

<p>Alex is a senior growth and ecommerce expert with extensive experience in scaling DTC brands through strategic multi-channel acquisition and on-site conversion. She excels in building scalable growth systems, focusing on paid media, performance creative, landing pages, and marketplaces.</p><p>At The Absorption Company, Alex architected a subscription program that grew to generate 60% of company revenue within a year by enhancing platform onboarding, optimizing pricing strategy, and driving email/SMS engagement. At Moon Juice, she launched TikTok Shop, achieving six-figure monthly revenues and boosting Amazon sales through an integrated social commerce strategy. Additionally, Alex developed a high-volume creative engine, producing over 200 creatives monthly, which decreased CAC and maintained campaign momentum across acquisition channels.</p>