Alana Norber

I run media relations for consumer health, lifestyle, and nonprofit brands, building the press strategy and pitches that earn national coverage.

Alana is a seasoned media relations consultant with over a decade of experience crafting impactful press strategies for top-tier clients in consumer health, fashion, lifestyle, and non-profits. Her expertise in executing national consumer campaigns has led to successful initiatives such as the American Lung Association's LUNG FORCE. Previously, as a senior specialist at Edelman, she managed media tactics focused on health and wellness, achieving high-profile placements for clients like Paragard and Cedars-Sinai’s oncology group. Alana excels in strategic planning and delivering results that resonate with audiences.