Advika Aggarwal

I build brand and eCommerce strategy for travel, fashion, and lifestyle brands — positioning, customer acquisition, and the site experience that converts.

Advika is a marketing and e-commerce strategist renowned for her expertise in building and scaling brands in the travel, fashion, and lifestyle sectors. As the Senior Director of Marketing at ROAM Luggage, she spearheads brand strategy and e-commerce growth, while advising the French luggage startup Armoir on customer acquisition and growth. Her leadership at Paravel redefined its luxury identity, expanded global presence, and positioned it as a sustainability leader, achieving significant engagement and revenue growth. Earlier, at Coach and Gap, she enhanced brand equity through strategic merchandising and marketing initiatives. A Parsons alum, Advika combines strategic insight with creative storytelling to deliver impactful marketing experiences.