Adam Guggenheim

I take skincare and beauty products from DTC into national retail, building the positioning and buyer strategy that wins shelf space at Target and CVS.

Adam is a seasoned brand marketer and Co-Founder of Minu, a mineral skincare brand redefining suncare with a focus on daily skin wellness. At Minu, he leads brand, product, and omnichannel strategy, securing top-tier retail partnerships with Credo, Bluemercury, and others, establishing Minu as a leading sun brand. Formerly, as Global Marketing Director at Proactiv, he spearheaded a major retail expansion into Target and CVS, generating $35M in new revenue and driving international growth, adding $25M to the brand's earnings. At Johnson & Johnson, Adam launched Neutrogena’s HydroBoost, the #1 U.S. mass facial skincare release, significantly expanding the brand's global footprint and sun care business. His work consistently pairs product innovation with measurable commercial success.