Full-time freelance performance marketing consultant since 2012. Deep experience with DTC brands, subscription box co's, venture-backed e-commerce household names... as well as affiliate marketing (BH and WH), lead gen, nutra, pay-per-call models. Well-connected in both worlds. Uncommon combination of quantitative (former PhD statistics student) and creative thinking. That said, my belief is that the most important skill for a marketer is empathy and excellent (not "good") communication ability. Obsessed with storytelling using performance creative in novel ways to trigger psychological pain point --> solution combinations, which unlocks scale through direct-response advertising. Spent >$450m advertising for unicorn startups, leading mobile apps, public companies & too many e-commerce brands Case-studied by Top 5 MBA professors. Ads under purview featured on both Facebook and TikTok official ad leaderboards. Developed custom bidding algorithm responsible for optimizing 9 figs of ad spend Direct video editing teams Own ad buying, copywriting (ad copy, LP headlines, LP leads, long-form sales pages), and creative strategy Lead paid acquisition lifecycle. Equally analytical & creative, worked with multiple billion-dollar brands Previous Clients (partial list) \- - Cisco \- - Ford Motor Company \- - Credit Karma ($8 billion acquisition) \- - HelloFresh (IPO) \- - Grove Collaborative (IPO) \- - Brigit ($100m+ funding) \- - Sun Basket ($1b+ unicorn) \- - Anova Culinary (Acquired $250m) \- - Shopkick (Acquired $200m) \- - Machine Zone (#1 iOS app globally) \- - Insomniac (#1 music festival promoter globally) \- - Forward Health (>$250m VC funding) \- - Perpay (#5 Inc 5000) \- - Danielle Leslie \- - Backbone \- - Oats Overnight \- - Splendid Spoon \- - Jumpcut (YC) \- - Metadata (500 Startups)