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Brittany Mclean

$
150
/hr

BrittanyMclean

I advise omnichannel consumer brands on profitable digital commerce, clarifying which channels should do what and scaling DTC accordingly.
Head of Growth
Head of Retention
Amazon Marketer
Digital commerce advisor for omnichannel brands | Blueair, Unilever
Marketing Strategy & Brand
United States
, 
Chicago
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BrittanyMclean

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Overview

Brittany is a seasoned digital commerce advisor with over 12 years of experience guiding omnichannel consumer brands towards profitable growth. As the former Global Head of DTC and Performance Marketing at Blueair, a Unilever brand, she successfully scaled their DTC business from $4M to over $40M and secured the brand’s position as #2 on Amazon in its category. Brittany excels in clarifying channel roles, optimizing resources, and aligning KPIs to drive cohesive strategies across DTC, Amazon, and retail platforms. Her leadership in platform migration and subscription enhancements has delivered substantial cost reductions and increased customer engagement.

Best Fit For
  • Omnichannel brands unsure which channel does what
  • Companies scaling DTC profitably
  • Consumer brands balancing Amazon and DTC
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A/B Testing
Amazon E-Commerce
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Brittany Mclean

I advise omnichannel consumer brands on profitable digital commerce, clarifying which channels should do what and scaling DTC accordingly.

Head of Growth
Head of Retention
Amazon Marketer

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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